If you own a small business that sells stuff online, then you are well aware of the importance of advertising in driving customers to your website. What if they don’t want to buy the first time they visit your store? If they are distracted or unable to complete their purchase, what happens?
According to William Vermillion Colorado Springs, 97% of people who visit your website for the first time leave it without purchasing anything. After that, they are lost forever. You can’t bring them back.
According to William Vermillion, retargeting campaigns remind website visitors about your products and services even after they have left your site. It allows you to retarget visitors after they have visited specific pages. You can also show them relevant visual or text ads on other websites. You can retarget your customers with the help of Google Ads and Facebook Retargeting. LinkedIn Ads is another retargeting platform. Retargeting is a key tool for serious marketers to increase sales and customer loyalty.
Customers must feel that they are getting to know you before they buy your product. To help customers decide whether or not to purchase your product or service, William Vermillion recommends a good rule of thumb is to make sure they hear your message a minimum of seven times.
Retargeting increases visibility for your brand and allows you to reach people who have expressed an interest in your products.
Retargeting: When is it appropriate?
- Retargeting is a long-term marketing strategy to help businesses with a following. Google Remarketing Ads will work best if your website has at least 100 visitors per month.
- Promoting bestsellers. Targeting ads are an easy and effective way to promote your best-selling products. Promoting items that your customers already love can convert visitors to customers and increase ROI on your ads.
- Launching new collections. These are people who are interested in your brand and will visit your site. Retargeting ads will attract their attention wherever they go online. This creates a path back to your store for them to check out the new products. This can be achieved with either display campaigns that use Google AdWords or through a Facebook Retargeting campaign.
- Slow-moving inventory. You’ve likely dealt with slow-moving inventory as an online seller at some point. Retargeting ads can be a cost-effective and easy way to show off surplus products in your store to potential buyers.
- Building brand recognition. People need to feel that they know you before purchasing your product or service. Retargeting ads help keep your brand in the minds of potential customers who may not be ready to buy from your site.
Read: Colorado Springs Marketer William Vermillion Explains Benefits of Keyword Research
Retargeting vs remarketing campaigns
Retargeting and remarketing are very similar in that they both aim to achieve the same goals. William Vermillion provides some examples:
- Target people who have visited your site before and are familiar with your brand
- Target people most likely to purchase
- Through brand recognition and awareness, you can help to build a lasting relationship with your customers.
Retargeting and remarketing differ in how they are done.
Retargeting is primarily a method that uses paid ads to reach audiences who have visited your site or social media profiles.
William Vermillion has used email to remarket to reach people who have done business with his company in Colorado Springs.
Retargeting: How it works
Retargeting ads using the Google Display Network allows you to reach more people than 90% on the internet through display ads across more than 2,000,000 sites.
Your ads will appear on a visitor’s site when they are browsing it. They can also be viewed while they listen to music or read articles. When they make a purchase, their ads will remind them about all the great stuff you offer.
Read: Introduction to Instructional Design Courses
Retargeting and your marketing strategy: Where it fits in
To ensure that your customers are not left behind, William Vermillion says you need multiple marketing channels. Google states that retargeting can be combined with other advertising to help you sell half as much stuff. To learn more about William Vermillion, Colorado Springs marketing expert, visit his official website.
