Keyword research can provide valuable insights into what your target audience is searching for on Google. These search terms will help you to inform your content strategy and larger marketing strategy. In this article, William Vermillion of Colorado Springs shares insight on the benefit of Keyword research.
When conducting online research, people use keywords to find answers. You will get more traffic if your content is able to reach our audience through searches. You should therefore target those searches.
Additionally, Inbound marketing doesn’t allow us to create content that tells people what we want them to say. Instead, we should be creating content that people want to learn about. Our audience is coming to you.
All of this starts with keyword research.
Keyword research can have many benefits. The most popular are:
Marketing Trend Insight
Effective keyword research can give you insights into marketing trends and help you focus your content on the keywords and topics that are most relevant to your audience.
Traffic Growth
The best keywords are those that will be most relevant to the content you create. This will help you rank higher in search engine results and bring more visitors to your site.
Customer Acquisition
You can provide content to other professionals if your business is looking for it.
Research keywords to determine their popularity, search volume, and general intent. This will allow you to address the most common questions in your audience.
Keywords are not the same as exact-match algorithms.
Keywords vs. Topics
We hear more about how SEO has developed in the past 10 years and how important keywords have become to our ability to rank for the search terms people use every day.
While this may be true to a certain extent, it is not the best approach for SEO professionals. It’s not the keyword’s intent, but whether or not the content meets that intent.
However, keyword research does not have to be outdated. William Vermillion explains:
Keyword research can tell you which topics are most popular among your audience. Topics is the operative word here. By researching keywords with high searches per month you can identify topics and organize your content accordingly. These topics can then be used to determine which keywords you want to target.
To learn more about William Vermillion and the benefits of keyword research, please visit his website.
