WolfPak Films is an up-and-coming production company that is quickly making a name for itself in the world of motion pictures and advertising. In a short time, the company has already produced several high-profile commercials including a spot for Meta X Liteboxer which they shot just this year.
Liteboxer is the world’s most immersive virtual workout platform – with patented hardware, game dynamics, hit music, and professional training – right at home. Punch Tracks allow users to work out to the latest chart-topping music from artists such as Lady Gaga and YG, and there are hundreds of on-demand beat-based classes taught by top-tier instructors. Liteboxer records and categorizes each punch by force, timing, and precision. Players compete against themselves and others in hundreds of different exhilarating exercises, always striving to score higher and to score more frequently.
One of the most exciting partnerships of 2022
The partnership between WolfPak Films and Meta X Liteboxer is undoubtedly one of the production company’s main highlights of the year. According to the team, the exciting Liteboxer VR game has been “addictively fun to shoot.”
“When Liteboxer approached WolfPak to showcase the new Liteboxer VR workout game, we simply couldn’t refuse. Utilizing the Oculus Quest 2 headset, Liteboxer fully immerses users in a stimulating, exhilarating, and addictively fun boxing experience. Since completion of this project, Meta X Liteboxer has returned to us to produce and deliver a number of additional assets,” says founder and CEO Jimmy Derner.
Derner also shared some interesting insight on how they came up with the idea for the spot:
“I’d say the biggest hurdle for the project was showcasing a third-person point-of-view in the VR world. It was paramount to us to have the camera moves be dynamic, which makes the piece much more engaging to watch. From building CG environments and punch pads to intricate storyboards, there was a significant amount of pre-production involved with this project before we rolled onto set. All that prep work allowed us to deliver a successful campaign.”
According to Derner, his ultimate goal is for WolfPak to become a household name that regularly works on big-budget projects for highly renowned clients. The San Diego-based video production company would also like to eventually branch further into documentary and narrative work.
The last few years have been exciting for WolfPak. Since its inception in 2021, the production house has been honored to work on big projects for esteemed clients who keep coming back for the team’s exemplary services and captivating, revenue-generating works.
